Business Administration, Major

(Code 740-200)

(Code 740-201 online degree completion)

University Requirements

GRADUATION REQUIREMENTS FOR BACCALAUREATE DEGREE
Credit Requirements
Minimum total for graduation 1120
Upper division credits (courses numbered 300 and higher)39
Liberal Education Core36
Academic Concentrations
Grade Point Requirements 2
Total2.00 average
Resident2.00 average
Major2.00 average
Minor2.00 average
Certificate2.00 average
University Residency Requirements 3
Minimum total30
Senior year23
Major, Standard, upper division in residence12
Major, Comprehensive, upper division in residence21
Certificate25 percent of credits
Procedures Required for Graduation
Obtain admission to the degree program and/or the College offering it.
Apply for graduation on CampS.

Liberal Education Core

The University of Wisconsin-Eau Claire measures learning outcomes to ensure that its graduates have achieved a liberal education and prepared themselves to contribute to a complex society. Upon graduation, each undergraduate will have met the four learning goals of our liberal education core and the 11 learning outcomes they comprise. 

LIBERAL EDUCATION CORE REQUIREMENTSa minimum of 36 credits
Knowledge Goal
Knowledge Outcome 1 (K1): Natural SciencesTwo (2) learning experiences
One experience in laboratory science must be selected from either K1 or K2.
Knowledge Outcome 2 (K2): Social SciencesTwo (2) learning experiences
One experience in laboratory science must be selected from either K1 or K2.
Knowledge Outcome 3 (K3): HumanitiesTwo (2) learning experiences
Knowledge Outcome 4 (K4): Fine ArtsOne (1) learning experience
Skills Goal
Skills Outcome 1 (S1): Written and Oral CommunicationTwo (2) learning experiences
Skills Outcome 2 (S2): MathematicsOne (1) learning experience
Skills Outcome 3 (S3): CreativityOne (1) learning experiences
Responsibility Goal
Responsibility Outcome 1 (R1): Equity, Diversity, and InclusivityTwo (2) learning experiences
Responsibility Outcome 2 (R2): Global PerspectivesOne (1) learning experiences
Responsibility Outcome 3 (R3): Civic and Environmental IssuesOne (1) learning experiences
Integration Goal
Integration Outcome 1 (I1): IntegrationTwo (2) learning experiences
Service-Learning Goal
Service-Learning30 hours

College Degree Requirements

Bachelor of Business Administration Degree Requirements

Credits for Graduation

All candidates for the BBA degree need a minimum of 120 credits to graduate, to include a minimum of 48 semester credits in courses other than those offered by the College of Business. The Health Care Administration major is exempt from the 48-credit requirement.

Student Professional Development Program

All students pursing a major in the College of Business must complete the Student Professional Development Workshops.  The program is designed to equip students with the skills needed to present themselves in a professional manner during their job search and to other professionals once they enter their chosen careers.  Students are highly encouraged to complete the workshops prior to the end of their third semester on campus.  The workshops are prerequisites for a number of 300 level courses in the College of Business Core and need to be completed prior to registration for those courses.

The program consists of four workshops: Becoming a Business Professional, Professional Appearance, Developing your Professional Profile, and Professional Etiquette.  For more information, visit the College of Business website.

Grade Point Requirements

Candidates for the BBA degree must earn a minimum GPA of 2.00 in their major and in courses taken in residence. (See the special requirements for the Comprehensive Major in Accounting and Health Care Administration.) If a minor is required, or is to be listed as an official minor, the candidate must earn a minimum GPA of 2.00 in the minor.

  • No course may be taken on a Satisfactory/Unsatisfactory basis as part of a major, minor, or certificate described by one of the departments in the College of Business.
  • Business courses may be taken on a Satisfactory/Unsatisfactory basis only concurrent with or following completion of the student’s major or business minor.

Major Requirements

The standard major in Business Administration is offered for those students interested in the flexibility of a major/minor or  major/certificate program of study, particularly for those interested in a minor or certificate outside the College of Business.  Many of the minors and certificates offered within the College of Business do not satisfy university academic concentration requirements when paired with the Business Administration major.

Proficiency Requirements

Proficiency requirements include basic prerequisite courses and/or entry-level competencies for the major.  These are not counted as credits in the major.

ECON 103Principles of Microeconomics3
ECON 104Principles of Macroeconomics3
MATH 109Algebra for Calculus 14
MATH 246Elementary Statistics4

The BUSCORE

The BUSCORE is the common body of courses taken by all BBA students with the exception of the Health Care Administration major. It consists of the following courses:

BUSCORE Courses
ACCT 201Principles of Accounting I3
BCOM 206Business Writing 12
BCOM 207Business Presentations 22
IS 240Information Systems in Business3
BSAD 300Diversity in the Workplace1
BSAD 305Legal and Regulatory Environment2
FIN 320Principles of Finance3
MKTG 330Principles of Marketing3
MGMT 340Organizational Behavior3
MGMT 341Operations Management3
MGMT 449Strategic Management in a Global Business Environment 33
Total Credits28

Business Administration Major

Thirty-seven credits, including the 28-credit BUSCORE plus 9 additional credits as follows:

Required Accounting Course3
ACCT 312Managerial Accounting3
Select a minimum of six credits of BSAD electives from the following:6
Advanced Business Writing
Advanced Business Presentations
Advanced Business Communications
Foundations for Success in Business
Business Law
International Financial Management
Introduction to Health Services Administration
Project Management
Developing the Leader Within You
Supply Chain Management
Quantitative Methods for Management and Operations
Risk Management and Insurance
Managing Global Organizations
Human Resource Management
Introduction to Entrepreneurship
Service Operations Management
Production Planning and Control
Compensation Theory and Administration
Advanced Organizational Behavior
Industrial Relations
Topics in Leadership
Marketing Communications and Promotion Analysis
Marketing Research
International Marketing
Business Logistics Management
Professional Selling
Marketing Analytics and Technology
Marketing in Service Organizations
Retail Management
Sales Management
Advanced Sales Topics

HIP Assessment

Business Administration majors must complete the High Impact Practices (HIP) assessment during their last semester.

The Business Administration major is not available as part of a double major combination with any other College of Business major. 

Degree Completion

Program code 740-201 is intended as an online degree completion program for students transferring to UW-Eau Claire with a qualifying associate's degree that includes the major Proficiency Requirements among the associate degree coursework. Such students are able to complete the requirements of the Business Administration major via online course offerings.  Students should consult with their advisor to identify a secondary area of study that can be completed online.