Digital Marketing Analytics, Certificate

(Code 840-601)

The Digital Marketing Analytics Certificate program is available to any UW-Eau Claire student. Completion of the certificate is noted on the student’s official transcript.

The Digital Marketing Analytics Certificate is an academic program, which includes the following requirements:

  1. Digital Marketing Analytics Certificate course work. The following 12 credits of course work must be completed with a B or higher in each course.
    Required Courses:6
    MKTG 333Digital Marketing3
    MKTG 338Marketing Analytics and Technology3
    Certificate Electives - Select from the following: 16
    Marketing Communications and Promotion Analysis
    Marketing Research
    Retail Management
    Advanced Marketing Analytics
    Marketing Management
    Selected Topics
  2. External Certifications
    Students must earn a minimum of 100 points from an approved list of external certification providers. Please consult with the department before commencing an external certification program.

  3. Industry Experience
    Students must provide evidence of internship or work experience in digital marketing positions for either a profit or a non-profit organization while completing the BBA degree. Please see the Management & Marketing program website for details.
  4. UWEC Assessment Exit Exam 
    Candidates for the Digital Marketing Analytics Certificate must pass the assessment exam at least four weeks before finals week in the semester of certificate completion. Students have a maximum of two attempts to pass the exit exam. 

The Digital Marketing Analytics Certificate may not be combined with the standard Business Administration major. This certificate can be combined with other COB majors, including some Management and Marketing majors. Please see the list of approved major/minor combinations within a single department that satisfy university academic concentration requirements.