Marketing, Minor

(Code 840-401)

Twenty-four semester credits, as follows:

SPDP Workshops and Major/Minor Combinations 1, 2
Required Courses:15
ACCT 201Principles of Accounting I3
ECON 103Principles of Microeconomics3
ECON 104Principles of Macroeconomics3
IS 240Information Systems in Business3
MKTG 330Principles of Marketing3
Marketing Minor Electives - Select from the following:9
Buyer Behavior
Marketing Communications and Promotion Analysis
Marketing Research
International Marketing
Business Logistics Management
Professional Selling
Marketing in Service Organizations
Retail Management
Sales Management
Advanced Marketing Analytics
Business-to-Business Marketing

 The Marketing minor DOES NOT COUNT as a second plan when combined with the standard Business Administration major.  If you choose to complete this minor you will still need a second major, minor or other certificate in order to satisfy university academic concentration requirements.


Student Professional Development Program. All students pursing a minor in the Department of Management and Marketing must complete the Student Professional Development Workshops. The program is designed to equip students with the skills needed to present themselves in a professional manner during their job search and to other professionals once they enter their chosen careers.  Students are highly encouraged to complete the workshops prior to the end of their third semester on campus. The workshops are prerequisites for a number of 300-level courses in the College of Business Core and need to be completed prior to registration for those courses.

The program consists of four workshops: Becoming a Business Professional, Professional Appearance, Developing your Professional Profile, and Professional Etiquette.  For more information, visit the College of Business website.