Digital Marketing Analytics, Certificate

(Code 840-601)

The Digital Marketing Analytics Certificate program is available to any UW-Eau Claire student. Completion of the certificate is noted on the student’s official transcript.

The Digital Marketing Analytics Certificate1 is an academic program, which includes the following requirements:

Required Courses: 26
MKTG 333Digital Marketing Fundamentals3
MKTG 338Marketing & Sales Analytics3
Certificate Electives - Select from the following: 2,36
Integrated Marketing Communications
Marketing Research
Social Media Marketing
Retail Management
Advanced Marketing Analytics
Strategic Marketing
Selected Topics
External Certifications 4
Industry Experience 5
UW-Eau Claire Assessment Exit Exam 6
1

The Digital Marketing Analytics Certificate will not count as a secondary program when combined with the standard Business Administration major. This certificate can be combined with other COB majors. Please see the list of approved major/minor combinations that satisfy university academic concentration requirements.

2

Students must earn a B or higher in each course. 

3

Each of these courses has prerequisites, which must be completed prior to course admission.

4

Students must earn a minimum of 100 points from an approved list of external certification providers. Please consult with the department before commencing an external certification program.

5

Students must provide evidence of internship or work experience in digital marketing positions for either a profit or a non-profit organization while completing the BBA degree. Please see the Management & Marketing program website for details.

6

Candidates for the Digital Marketing Analytics Certificate must pass the assessment exam at least four weeks before finals week in the semester of certificate completion. Students have a maximum of two attempts to pass the exit exam.