Twenty-four semester credits, as follows:
|SPDP Workshops and Major/Minor Combinations 1, 2|
|ACCT 201||Introduction to Accounting||3|
|ECON 103||Principles of Microeconomics||3|
|ECON 104||Principles of Macroeconomics||3|
|IS 240||Information Systems in Business||3|
|MKTG 330||Principles of Marketing||3|
|Marketing Minor Electives - Select from the following:||9|
|Integrated Marketing Communications|
|Digital Marketing Fundamentals|
|Business Logistics Management|
|Marketing Analytics and Technology|
|Advanced Marketing Analytics|
|Advanced Sales Topics|
The Marketing minor will not count as a secondary program when combined with the standard Business Administration major. This minor can count as a secondary program when combined with other COB majors, including some Management majors. Please see the list of approved major/minor combinations within a single department that satisfy university academic concentration requirements.
Student Professional Development Program. All students pursuing a minor in the Department of Management and Marketing must complete the Student Professional Development Workshops. The program is designed to equip students with the skills needed to present themselves in a professional manner during their job search and to other professionals once they enter their chosen careers. Students are highly encouraged to complete the workshops prior to the end of their third semester on campus. The workshops are prerequisites for a number of 300-level courses in the College of Business Core and need to be completed prior to registration for those courses.
The program consists of four workshops: The Business Professional, Professional Image, Professional Etiquette, Professional Networking Event. For more information, visit the College of Business website.