Marketing, Minor

(Code 840-401)

Twenty-four semester credits, as follows:

SPDP Workshops and Major/Minor Combinations 1, 2
Required Courses:15
ACCT 201Introduction to Accounting3
ECON 103Principles of Microeconomics3
ECON 104Principles of Macroeconomics3
IS 240Information Systems in Business3
MKTG 330Principles of Marketing3
Marketing Minor Electives - Select from the following:9
Consumer Behavior
Integrated Marketing Communications
Digital Marketing Fundamentals
Marketing Research
International Marketing
Business Logistics Management
Professional Selling
Marketing Analytics and Technology
Services Marketing
Retail Management
Sales Management
Advanced Marketing Analytics
Business-to-Business Marketing
Advanced Sales Topics
Selected Topics