Marketing, Minor

(Code 840-401)

Twenty-four semester credits, as follows:

SPDP Workshops and Major/Minor Combinations 1, 2
Required Courses:15
ACCT 201Introduction to Accounting3
ECON 103Principles of Microeconomics3
ECON 104Principles of Macroeconomics3
IS 240Information Systems in Business3
MKTG 330Principles of Marketing3
Marketing Minor Electives - Select from the following:9
Buyer Behavior
Marketing Communications and Promotion Analysis
Digital Marketing
Marketing Research
International Marketing
Business Logistics Management
Professional Selling
Marketing in Service Organizations
Retail Management
Sales Management
Advanced Marketing Analytics
Business-to-Business Marketing