Professional Sales, Certificate

(Code 840-602)

Certificate Requirements

The Professional Sales certificate program1 will prepare students to go beyond the minimum course requirements and prepare for successful careers in professional sales. This will be done by obtaining academic and field-related knowledge about Professional Sales. This certificate is available to any UW-Eau Claire student. Completion of the certificate is noted on the student’s official transcript (prerequisites apply).

Program Requirements 2
MKTG 337Professional Selling3
MKTG 433Sales Management3
MKTG 338Marketing Analytics and Technology3
MKTG 490Advanced Sales Topics3
100 points in Extra-curricular and External Requirements
College-level Requirements 3
External Certifications 4
External Connections 5

Program Learning Outcomes

Students completing this program will be expected to meet the following learning outcomes:

  • Engage in identifying track prospects in the sales pipeline
  • Employ multiple types of sales strategies
  • Critically analyze sales and marketing metrics and make decisions based upon those metrics