Professional Sales, Certificate
The Professional Sales certificate program1 will prepare students to go beyond the minimum course requirements and prepare for successful careers in professional sales. This will be done by obtaining academic and field-related knowledge about Professional Sales. This certificate is available to any UW-Eau Claire student. Completion of the certificate is noted on the student’s official transcript (prerequisites apply).
|Program Requirements 2|
|MKTG 337||Professional Selling||3|
|MKTG 433||Sales Management||3|
|MKTG 338||Marketing Analytics and Technology||3|
|MKTG 490||Advanced Sales Topics||3|
|100 points in Extra-curricular and External Requirements|
|College-level Requirements 3|
|External Certifications 4|
|External Connections 5|
The Professional Sales Certificate will not count as a secondary program when combined with the standard Business Administration major. This certificate can count as a secondary program when combined with other COB majors, including some Management and Marketing majors. Please see the list of approved major/minor combinations within a single department that satisfy university academic concentration requirements.
The 12 credits of coursework must be completed with a “B” or higher grade in each course.
Program Learning Outcomes
Students completing this program will be expected to meet the following learning outcomes:
- Engage in identifying track prospects in the sales pipeline
- Employ multiple types of sales strategies
- Critically analyze sales and marketing metrics and make decisions based upon those metrics