Marketing, Minor

Are you passionate about understanding consumer behavior, crafting compelling brand stories, and driving business growth through innovative marketing strategies? Our Marketing Minor is designed to complement your major by providing a strong foundation in marketing principles and practices. Whether you're aiming to enhance your career prospects or simply exploring your interest in marketing, our minor program offers the perfect blend of academics and practical experience.

Minor Requirements

(Code 840-401)

Twenty-four semester credits, as follows:

SPDP Workshops and Major/Minor Combinations 1, 2
Required Courses:15
ACCT 201Introduction to Accounting3
ECON 103Principles of Microeconomics3
ECON 104Principles of Macroeconomics3
IS 240Information Systems in Business3
MKTG 330Principles of Marketing3
Marketing Minor Electives - Select from the following:9
MKTG 331
Consumer Behavior
MKTG 332
Integrated Marketing Communications
MKTG 333
Digital Marketing Fundamentals
MKTG 334
Marketing Research
MKTG 335
International Marketing
MKTG 337
Professional Selling
MKTG 338
Marketing & Sales Analytics
MKTG 339
Social Media Marketing and Digital Content Management
MKTG 425
Services Marketing
MKTG 432
E-tailing and Retailing in a Digital World
MKTG 433
Sales Management
MKTG 434
Advanced Marketing Analytics
MKTG 437
Business-to-Business Marketing
MKTG 490
Advanced Sales Topics
MKTG 491
Selected Topics
1

The Marketing minor will not count as a secondary program when combined with the standard Business Administration major. This minor can count as a secondary program when combined with other COB majors. Please see the list of approved major/minor combinations that satisfy university academic concentration requirements.

2

Student Professional Development Program. This program requires completion of the four SPDP workshops. For more information, visit the College of Business website.

Program Learning Outcomes

Students completing this program will be expected to meet the following learning outcomes:

  • Identify what is marketing segmentation and the common bases used to segment consumer markets. 
  • Identify the marketing mix and its associated components.