Integrated Strategic Communication, Certificate

(Code 585-601)

The Certificate in Integrated Strategic Communication is designed to teach students in a wide variety of non-communication fields to effectively communicate in an message-intensive world.  Specially, they will learn how to promote their skills to the public at large and help the public build a better understanding of their chosen field and issues important to that field. The certificate will provide students with the skills and knowledge needed to identify and analyze target audiences and create messages designed for those audiences.

Fifteen semester credits, including:
Required Courses
CJ 184Multimedia Communication3
CJ 260Introduction to Integrated Strategic Communication3
CJ 300Research Methods3
or one of the following courses:
Marketing Research
Introduction to Political Analysis
Methods of Research in Psychology
Sociological Research Methods
Select two of the following courses:
CJ 373Writing for Integrated Strategic Communication3
CJ 374Integrated Strategic Communication (ISC) Campaign Design and Evaluation3
CJ 362Strategic Media Planning3

Note: Students majoring in any program in Communication and Journalism may not use this certificate to satisfy the graduation requirement of a second program.