Twenty-four semester credits, as follows:
|SPDP Workshops and Major/Minor Combinations 1, 2|
|ACCT 201||Introduction to Accounting||3|
|ECON 103||Principles of Microeconomics||3|
|ECON 104||Principles of Macroeconomics||3|
|IS 240||Information Systems in Business||3|
|MKTG 330||Principles of Marketing||3|
|Marketing Minor Electives - Select from the following:||9|
|Integrated Marketing Communications|
|Digital Marketing Fundamentals|
|Business Logistics Management|
|Marketing & Sales Analytics|
|Social Media Marketing|
|Advanced Marketing Analytics|
|Advanced Sales Topics|
The Marketing minor will not count as a secondary program when combined with the standard Business Administration major. This minor can count as a secondary program when combined with other COB majors. Please see the list of approved major/minor combinations that satisfy university academic concentration requirements.
Student Professional Development Program. This program requires completion of the four SPDP workshops. For more information, visit the College of Business website.
Program Learning Outcomes
Students completing this program will be expected to meet the following learning outcomes:
- Identify and apply appropriate marketing strategies to a current relevant situation in the marketing environment.
- Identify what is marketing segmentation and the common bases used to segment consumer markets.
- Identify the marketing mix and its associated components.