Marketing, Minor

Minor Requirements

(Code 840-401)

Twenty-four semester credits, as follows:

SPDP Workshops and Major/Minor Combinations 1, 2
Required Courses:15
ACCT 201Introduction to Accounting3
ECON 103Principles of Microeconomics3
ECON 104Principles of Macroeconomics3
IS 240Information Systems in Business3
MKTG 330Principles of Marketing3
Marketing Minor Electives - Select from the following:9
Consumer Behavior
Integrated Marketing Communications
Digital Marketing Fundamentals
Marketing Research
International Marketing
Business Logistics Management
Professional Selling
Marketing & Sales Analytics
Social Media Marketing
Services Marketing
Retail Management
Sales Management
Advanced Marketing Analytics
Business-to-Business Marketing
Advanced Sales Topics
Selected Topics

The Marketing minor will not count as a secondary program when combined with the standard Business Administration major. This minor can count as a secondary program when combined with other COB majors. Please see the list of approved major/minor combinations that satisfy university academic concentration requirements.


Student Professional Development Program. This program requires completion of the four SPDP workshops. For more information, visit the College of Business website.

Program Learning Outcomes

Students completing this program will be expected to meet the following learning outcomes:

  • Identify and apply appropriate marketing strategies to a current relevant situation in the marketing environment.
  • Identify what is marketing segmentation and the common bases used to segment consumer markets. 
  • Identify the marketing mix and its associated components.