Advanced Business Communication, Certificate

(Code 765-601)

The Advanced Business Communication Certificate is ideal for all students at UW-Eau Claire who want to develop the oral, written, and technology-mediated communication skills that today’s employers seek. Students write audience-focused business documents; develop oral communication skills required for giving presentations, leading meetings and roundtable discussions, and participating in interviews; and learn how to prepare for and participate in a job search.  

Contact the Business Communication and Information Systems Department (Schneider 404) for more information.

Certificate Requirements

Twelve semester credits in the following courses with a grade of B- or above:12 credits
One of the following courses3
Business Communication: Writing, Speaking, and Collaborating
Business Communication: Persuasive Messaging, Conversations, and Professional Development
Additional BCOM Courses - Select from the following:9
Advanced Business Writing
Advanced Business Presentations
Communicating in Workplace Relationships
Theoretical Approaches to Business Communication
Data Visualization for Business Communication
Advanced Business Communication
Selected Topics in Business Communication
 

Program Learning Outcomes

Students completing this program will be expected to meet the following learning outcomes:

  • Write common business documents (e.g., emails, memos, letters, reports, proposals, manuals, instructions), individually and in teams, using standard business document formats and organizational patterns (e.g., direct, indirect, persuasive).  
  • Model excellent oral communication skills—individually and in teams—in presentations, meetings, roundtable discussions, interviews, and interpersonal communication settings.  
  • Select appropriate technologies and software to create documents and presentations, present data, and facilitate meetings.