MKTG 210 Service-Learning in Marketing (1 cr)

Students must complete 30 hours of volunteer service. Type of service must be approved by your faculty supervisor. A journal must be kept throughout the service-learning project documenting when, how long, and the type of activity. The service-learning project must be completed within one calendar year (preferably one semester). Assignments outstanding longer than this will be graded unsatisfactory.

Attributes: Service-Learning, Full 30 Hours

Grading Basis: S/U Only Grade Basis

MKTG 330 Principles of Marketing (3 crs)

Prerequisite: ECON 103 and ECON 104, ACCT 201 or ACCT 202, IS 240, SPDP Workshops, and completion of 54 credits.

This course examines how profit and nonprofit organizations identify and evaluate customer needs; select target markets; and create, price, promote, and distribute need-satisfying products/services to individuals, organizations, and society.

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 331 Consumer Behavior (3 crs)

Prerequisite: MKTG 330 or concurrent enrollment. Minimum junior standing.

Examines the personal characteristics and external forces influencing the buyer's purchase behavior. Includes an emphasis on implications for marketing strategy development.

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 332 Integrated Marketing Communications (3 crs)

Prerequisite: MKTG 330. Minimum junior standing.

Integrated marketing communications and its applications in advertising, direct marketing, sales promotion, personal selling, internet marketing, and public relations. Emphasis on promotional campaign strategies, implementation and evaluation, including category management assessment, marketing databases, media selection, and campaign effectiveness.

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 333 Digital Marketing Fundamentals (3 crs)

Prerequisite: ACCT 201 or ACCT 202, ECON 103, 104, IS 240, MKTG 330; minimum junior standing

This course examines the intersection of marketing and technology. Specifically, the course deals with digital marketing issues such as: technological foundations, business implications, retailing, sales, and promotional implications, associated social, legal, ethical implications.

Grading Basis: A-F Grades Only

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 334 Marketing Research (3 crs)

Prerequisite: BSAD 202 or MATH 246; MKTG 330. Minimum junior standing.

• This course requires access to a laptop computer which can be brought to class when required. Please see the COB laptop requirement: https://www.uwec.edu/academics/college-business/laptop-requirement/.

Application of research techniques in the marketplace, and role of marketing information within the firm as a management tool in decision making.

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 335 International Marketing (3 crs)

Prerequisite: MKTG 330. Minimum junior standing.

Principles, policies, and problems of marketing goods in international markets. Concepts, strategies, and policies of world trade and multinational firms.

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 337 Professional Selling (3 crs)

A behavioral, pragmatic study of the process of personally persuading prospects to buy products, services, or ideas, leading to the mutual satisfaction of the goals of both buyer and seller.

Attributes: Special Course Fee Required

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 338 Marketing & Sales Analytics (3 crs)

Prerequisite: IS 240; MATH 246 or BSAD 202; MKTG 330 or concurrent enrollment.

• This class requires access to a laptop computer which can be brought to class when required. Please see the COB laptop requirement: https://www.uwec.edu/academics/college-business/laptop-requirement/.

Analytical approaches to marketing decision-making using software and database (e.g., Nielsen retail databases, among others). Emphasis will be placed on Internet marketing, customer relationship management, retail and survey/statistical analyses.

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 339 Social Media Marketing and Digital Content Management (3 crs)

Prerequisite: MKTG 330

This course explores the key role of social media marketing and digital content management in today's business landscape. Social media influences how consumers discover, research, and share information about brands, making it essential to marketing strategies. A strong digital content management strategy builds familiarity, trust, and engagement with customers by delivering creative, valuable content. Students will learn to use social listening, choose appropriate platforms, create a social media strategy, manage content, and create effective and engaging content—from social media and blog posts to videos and infographics—that attract target audiences, drive conversions, and foster brand loyalty.

Attributes: Special Course Fee Required

Grading Basis: A-F Grades Only

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 347 Sales Negotiations (3 crs)

Prerequisite: MKTG 337 or concurrent enrollment. Minimum junior standing.

• Credit cannot be earned in if taken previously under MKTG 491 Selected Topics.

A behavioral, pragmatic study of the process of personally persuading prospects to buy products, services, or ideas, leading to the mutual satisfaction of the goals of both buyer and seller. This includes such topics as utilizing sales negotiation tactics, Sales EQ, organizational skills and resources to manage time and business effectively, goal planning, and more.

Grading Basis: A-F Grades Only

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 398 Internship Program I (1-3 crs)

Prerequisite: Minimum junior standing

Consent: Department Consent Required

• Acceptance in Internship Program. See description under College of Business. A maximum of three credits of BSAD, MGMT, and MKTG 398 may be applied to the 120-credit graduation requirement. Students must have the service-learning option approved prior to starting the Internship.

Students will participate in work experiences related to their area of interest.

Attributes: LE-I1 Integration, Internship, Special Course Fee Required

Repeat: Course may be repeated for a maximum of 3 credits

MKTG 399 Independent Study Projects (1-4 crs)

Prerequisite: Minimum junior standing.

Consent: Department Consent Required

Individual project under the direction of a faculty member.

Repeat: Course may be repeated

MKTG 425 Services Marketing (3 crs)

Prerequisite: MKTG 330

A reconsideration of traditional marketing topics in the context of a variety of service organizations. Emphasis is placed on discussion of how product-oriented marketing activities need to be adjusted or even reinvented to accommodate "non-products".

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 426 Sports Marketing (3 crs)

Prerequisite: MKTG 330 or concurrent enrollment. Minimum junior standing.

This course provides an in-depth exploration of marketing principles and strategies within the sports industry. Students will learn how to apply marketing concepts to sports organizations, events, and products. Key topics include market research, consumer behavior, sponsorship, branding, digital marketing, and the role of media in sports. Through case studies, guest lectures, and practical projects, students will gain hands-on experience in developing marketing plans and campaigns tailored to the dynamic world of sports.

Grading Basis: A-F Grades Only

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 432 E-tailing and Retailing in a Digital World (3 crs)

Prerequisite: MKTG 330. Minimum junior standing.

This course explores the evolving landscape of retail and e-tailing in the digital age. Students will examine how technology has transformed traditional retail, focusing on the rise of e-commerce, omnichannel strategies, and the integration of digital tools to enhance customer experience and satisfaction. Topics include online retail platforms, mobile commerce, digital payments, supply chain innovations, and the impact of social media on shopping behaviors. Students will explore shopper behavior, demographics, and the influence of store design, atmosphere, and merchandising in both online and brick-and-mortar retail, gaining practical insights into adapting to a digital-first marketplace.

Attributes: Special Course Fee Required

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 433 Sales Management (3 crs)

Positions in sales management are among the first managerial assignments many business students receive. This course focuses on defining the strategic role of the sales function and sales organization, developing and directing a sales force, and evaluating sales force performance. Role playing will be used to help students experience realistic management scenarios.

Attributes: Special Course Fee Required

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 434 Advanced Marketing Analytics (3 crs)

Prerequisite: MKTG 338.

• This course requires access to a laptop computer which can be brought to class when required. Please see the COB laptop requirement: https://www.uwec.edu/academics/college-business/laptop-requirement/.

This course builds on Mktg 338 including web analysis and data mining techniques to extract information from large marketing databases. Application of quantitative analysis to uncover insights for marketing decisions in internet and retail settings.

Grading Basis: A-F Grades Only

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 437 Business-to-Business Marketing (3 crs)

Prerequisite: MKTG 330. Minimum junior standing.

Studies the marketing strategies characteristic of institutions, government, industrial, and other marketing environments which do not directly target the final consumer. The unique characteristics of these markets and the implications for strategic marketing management provide the focus for this course.

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 438 Strategic Marketing (3 crs)

Prerequisite: MKTG 330 and completion of at least two Marketing courses beyond MKTG 330. BCOM 206 and BCOM 207. Minimum senior standing.

• This course requires access to a laptop computer which can be brought to class when required. Please see the COB laptop requirement: https://www.uwec.edu/academics/college-business/laptop-requirement/.

Designed as the capstone course in marketing. All the ideas and concepts presented in other marketing courses are integrated and brought together via the application of marketing tools, principles, and theories, as experienced through case studies and problem solving. The role of the marketing executive in business is emphasized.

Attributes: Capstone Course

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 453 Key Account Management (3 crs)

Prerequisite: MKTG 337 minimum grade C.

• MKTG 433 Sales Management is a recommended requisite.

This course focuses on developing strategic approaches to professional sales in both the development of new business and the role of Account Management in a business-to-business environment. This course will cover topics including utilizing a CRM system to manage accounts successfully and identifying and calling on opportunities. It will include topics such as team selling, calling on and setting client appointments, holding appointments, relationship-building tactics and techniques, and national account management. Other topics include time and territory management, developing and using visual aids, customer incentives, and applying sales techniques such as effective negotiations. Coursework in this class will consist of extensive role-playing and require outreach to a sales professional in an account management role to attend field activities.

Grading Basis: A-F Grades Only

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 490 Advanced Sales Topics (3 crs)

Prerequisite: MKTG 337.

Application of research skills to develop an in-depth analysis of one company's sales structure and its position relative to its competitors. A semester-long project will incorporate field study and database research identifying different sales structures and advantages.

Attributes: Special Course Fee Required

Lecture/Discussion Hours: 3

Lab/Studio Hours: 0

MKTG 491 Selected Topics (1-3 crs)

Prerequisite: Minimum senior standing.

Small groups will study topics selected because of a special interest on the part of students or faculty.

Repeat: Course may be repeated

MKTG 495 Directed Projects (3 crs)

Prerequisite: Minimum senior standing.

Consent: Department Consent Required

Internship experiences in business situations relevant to student's major field of study; under supervision of faculty member.

Repeat: Course may be repeated

MKTG 498 Internship Program II (1-3 crs)

Prerequisite: Minimum senior standing.

Consent: Department Consent Required

• Acceptance in Internship Program. See description under College of Business. Additive credit only. May not be applied to the 120-credit graduation requirement. Students must have the service-learning option approved prior to starting the Internship.

Students will participate in work experiences related to their area of interest.

Attributes: LE-I1 Integration, Internship, Special Course Fee Required

Repeat: Course may be repeated

MKTG 499 Independent Study Projects (1-4 crs)

Prerequisite: Minimum senior standing.

Consent: Department Consent Required

Individual project under the direction of a faculty member.

Repeat: Course may be repeated

MKTG 730 Marketing Analysis Foundation (2 crs)

Prerequisite: Limited to MBA students. No credit if taken after MKTG 330.

• Not for MBA degree credit

Analysis of problems related to the development of marketing strategy. Attention is focused on identifying a target market, allocating resources to the marketing mix, and examining the impact of environmental variables on management decisions.

Attributes: Higher Cost Per Credit

Grading Basis: No S/U Grade Option

Lecture/Discussion Hours: 2

Lab/Studio Hours: 0

MKTG 797 Independent Study (1-3 crs)

Prerequisite: Limited to MBA students.

Consent: Department Consent Required

Individual project under the direction of a faculty member.

Repeat: Course may be repeated

Grading Basis: No S/U Grade Option