Integrated Strategic Communication, Certificate
(Code 585-601)
The Certificate in Integrated Strategic Communication is designed to teach students in a wide variety of non-communication fields to effectively communicate in a message-intensive world. Specifically, students will learn how to promote their skills to the public at large and to help the public build a better understanding of both their chosen field and the issues important to that field. The certificate will provide students with the skills and knowledge needed to identify and analyze target audiences and create messages designed for those audiences.
| Code | Title | Credits |
|---|---|---|
| Fifteen semester credits, including: | ||
| Required Courses | ||
| CJ 184 | Multimedia Communication | 3 |
| CJ 260 | Introduction to Integrated Strategic Communication | 3 |
| CJ 300 | Research Methods | 3 |
or one of the following courses: | ||
| Marketing Research | ||
| Introduction to Political Analysis | ||
| Methods of Research in Psychology | ||
| Sociological Research Methods | ||
| Select two of the following courses: | 6 | |
| Writing for Integrated Strategic Communication | ||
| Integrated Strategic Communication (ISC) Campaign Design and Evaluation | ||
| Strategic Media Planning | ||
Note 1: Students majoring in any program in Communication and Journalism may not use this certificate to satisfy the graduation requirement of a second program.
Note 2: There must be at least 48 unique credits between a student's major and this certificate if course work overlaps for purposes of meeting graduation requirements for first and second degree programs.
Program Learning Outcomes
Students completing this program will be expected to meet the following learning outcomes:
- Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
- Understand concepts and apply theories in the use and presentation of images and information.
- Conduct research and evaluate information by methods appropriate to the communications professions in which they work.
- Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
- Apply tools and technologies appropriate for the communications professions in which they work.