Digital Marketing Analytics, Certificate

(Code 840-601)

Certificate Requirements

The Digital Marketing Analytics Certificate program is available to any UW-Eau Claire student. Completion of the certificate is noted on the student’s official transcript.

The Digital Marketing Analytics Certificate1 is an academic program, which includes the following requirements:

Required Courses: 26
MKTG 333Digital Marketing Fundamentals3
MKTG 338Marketing & Sales Analytics3
Certificate Electives - Select from the following: 2,36
MKTG 332
Integrated Marketing Communications
MKTG 334
Marketing Research
MKTG 339
Social Media Marketing
MKTG 432
Retail Management
MKTG 434
Advanced Marketing Analytics
MKTG 438
Strategic Marketing
MKTG 491
Selected Topics
External Certifications 4
Industry Experience 5
UW-Eau Claire Assessment Exit Exam 6
1

The Digital Marketing Analytics Certificate will not count as a secondary program when combined with the standard Business Administration major. This certificate can be combined with other COB majors. Please see the list of approved major/minor combinations that satisfy university academic concentration requirements.

2

Students must earn a B or higher in each course. 

3

Each of these courses has prerequisites, which must be completed prior to course admission.

4

Students must earn a minimum of 100 points from an approved list of external certification providers. Please consult with the department before commencing an external certification program.

5

Students must provide evidence of internship or work experience in digital marketing positions for either a profit or a non-profit organization while completing the BBA degree. Please see the Digital Marketing Analytics program website for details.

6

Candidates for the Digital Marketing Analytics Certificate must pass the assessment exam at least four weeks before finals week in the semester of certificate completion. Students have a maximum of two attempts to pass the exit exam. 

 Program Learning Outcomes

Students completing this program will be expected to meet the following learning outcome:

  • Utilize the application of various software technologies to solve marketing problems and administer ongoing marketing programs.