Marketing, Marketing Analytics Emphasis, Comprehensive Major

Marketing, Marketing Analytics Emphasis, B.B.A. (Comprehensive Major)

The following is a sample degree plan, based on the current catalog. It is based on the 120-credit graduation requirement and assumes no transferred credits, no requirements waived by placement tests, no courses taken in the summer or winter, no repeated courses, and no remedial courses that may be required. This sample degree plan is intended for first-year students entering UW-Eau Claire in the fall semester. Your own degree plan may differ depending on the course of study selected (second major, minor, etc.). UW-Eau Claire cannot guarantee all courses will be offered as shown, but will provide a range of courses that may enable prepared students to fulfill their requirements in a timely period. This sample degree plan is just a guide. Please consult your advisor, your degree audit, and the catalog to create your own degree plan. Note: In order to earn the required minimum of 120 credits for the degree in four years, you should plan to take 15 credits each semester or 30 credits each year.

To earn a degree, students must fulfill all University Graduation Requirements, including the Liberal Education (LE) Core.  LE Core course work in the following sample degree plan uses abbreviations such as LE-K1, LE-S2, LE-R3, and LE-I1 to represent the learning outcomes students will meet via completion of their liberal education course work.  Please click here for a description of the Liberal Education Core outcomes and requirements.  Note that the LE Core may be completed through both course and non-course experiences.

FIRST YEAR
FIRST SEMESTER
MATH 109Algebra for Calculus (LE-S2)4
SOMETIME IN THE FIRST YEAR
BSAD 180Foundations for Success in Business3
ECON 103Principles of Microeconomics (LE-K2)3
ECON 104Principles of Macroeconomics (LE-K2)3
WRIT 114Intensive Blugold Seminar in Critical Reading and Writing (LE-S1)5
or WRIT 116 Blugold Seminar in Critical Reading and Writing
or WRIT 118 Accelerated Blugold Seminar in Critical Reading and Writing
or WRIT 120 Blugold Seminar in Critical Reading and Writing for Transfer Students
SOMETIME IN THE FIRST OR SECOND YEAR
LE Option: Knowledge 1 (K1) Natural Sciences3
LE Option: Knowledge 1 (K1L) Natural Sciences with Lab4
LE Option: Knowledge 3 (K3) Humanities3
LE Option: Knowledge 3 (K3) Humanities3
LE Option: Knowledge 4 (K4) Fine Arts3
LE Option: Responsibility 1 (R1) Equity, Diversity, and Inclusivity3
LE Option: Responsibility 1 (R1, DDIV) Equity, Diversity, and Inclusivity with Design for Diversity3
LE Option: Responsibility 2 (R2) Global Perspectives3
LE Option: Responsibility 3 (R3) Civic and Environmental Issues3
SPDP: Student Professional Development Program (SPDP) workshop completion recommended by the end of the 1st year, 2nd semester—but no later than the end of the 3rd semester or 45 credits earned. 1
Service-Learning (LE-SL)
Study Abroad: Students optionally participating in study abroad may opt-in to complete one of the two Integrative Learning 1 (LE-I1) experiences. Many courses taken at approved study-abroad institutions will satisfy LE or elective requirements. Consult the Transfer Credit Wizard and consult with your academic advisor to plan which LE or elective courses to take while abroad. See the third-year note below regarding upper-division business courses.
NSE: Students optionally participating in National Student Exchange (NSE) should work with their academic advisor to select courses at their NSE site that will cover UWEC degree requirements.
SOMETIME IN THE SECOND YEAR
ACCT 201Introduction to Accounting3
BCOM 206Business Writing (LE-S1)2
BCOM 207Business Presentations (LE-S1)2
IS 240Information Systems in Business3
MATH 246Elementary Statistics (LE-S2)4
THIRD YEAR
FIRST SEMESTER
MKTG 330Principles of Marketing3
MKTG 338Marketing & Sales Analytics3
SECOND SEMESTER
MKTG 334Marketing Research 23
MKTG 434Advanced Marketing Analytics3
SOMETIME IN THE THIRD YEAR
ACCT 214Managerial Accounting3
BLAW 305Legal and Regulatory Environment3
BSAD 300Equity, Diversity, and Inclusion in the Workplace1
FIN 320Principles of Finance3
IS 307Introduction to Business Analytics3
MGMT 340Organizational Behavior3
OSCM 341Operations Management3
SOMETIME IN THE THIRD OR FOURTH YEAR
Study Abroad for Marketing Analytics Majors: consider especially Limerick, Ireland; Glasgow, Scotland; Lorenzo d’Medici, Italy; Melbourne, Australia; Massey University in New Zealand; Bilbao, Spain; and Stellenbosch, South Africa. Courses that transfer to UWEC as 907U courses with a program prefix (e.g., IS, MKTG, MGMT) might contribute as major electives. Work closely with your academic advisor to plan for your study abroad experience. 3
SOMETIME IN THE FOURTH YEAR
MKTG 332Integrated Marketing Communications 23
MGMT 449Strategic Management in a Global Business Environment3
MKTG 438Strategic Marketing3
MKTG Electives: See catalog and degree audit for list of approved courses. 7-9
LE Option: Integration (I1) 43
LE Option: Skills 3 (S3) Creativity3
Elective Credits: Additional credits needed to reach 120 credits
Minimum total for the baccalaureate degree = 120 credits
1

Please see this webpage for more information regarding the SPDP program.

2

Optional service-learning component

3

Please see this webpage for more information regarding Your Major + Study Abroad.

4

Students opting to complete the LE-I1 through study abroad can replace this course with an approved elective course.

RECOMMENDATIONS FOR HIGH IMPACT PRACTICES (HIPs)

The University of Wisconsin-Eau Claire encourages all students to participate in High Impact Practices.  The following information identifies any specific recommendations that faculty in this major have concerning which HIPs might be most beneficial to students, and any recommendations about when those HIPs best fit into the degree plan. Students should also consult their faculty advisor for information on HIPs. There are many additional high impact opportunities available. Talk to your academic advisor for more information about incorporating HIPs like Study AbroadIntercultural ImmersionInternships, and/or Student/Faculty Collaborative Research into your time at UW-Eau Claire.

Liberal Education (LE) Core Guidance

Liberal Education Core (LE Core) 

The LE Core comprises 17 learning experiences across 11 learning outcomes. Students must complete a minimum of 36 credits in courses approved for the LE Core. 

  • K1 – Natural Sciences; two experiences (one lab science experience is required in K1 or K2). 

  • K2 – Social Sciences; two experiences (one lab science experience is required in K1 or K2). 

  • K3 – Humanities; two experiences. 

  • K4 – Fine Arts; one experience. 

  • S1 – Written and Oral Communication; two experiences (one experience must satisfy the University writing requirement). 

  • S2 – Mathematics; one experience (must satisfy the University math competency requirement). 

  • S3 – Creativity; one experience (can be fulfilled in a student’s major). 

  • R1 – Equity, Diversity, and Inclusivity; two experiences (one experience must meet the UW System Design for Diversity (DD) requirement). 

  • R2 – Global Perspectives; one experience. 

  • R3 – Civic and Environmental Issues; one experience. 

  • I1 – Integration; two experiences (one experience can be fulfilled in a student’s major). 

  • SL—Service Learning; 30 hours 

Additional LE Core Information 

  • Most LE Core learning experiences are course based, and many courses meet more than one learning outcome (e.g., K3 and R2 or K1 and R3). 

  • Some learning experiences can also be met outside of a traditional course (e.g., undergraduate research (S3), study abroad (I1)). 

  • S1 – An English placement score that fulfills the University writing requirement fulfills one S1 experience. 

  • S1 – A foreign Language placement score that qualifies the student to enter the 102 level satisfies one S1 experience. 

  • S1, R2 – A foreign language placement score that qualifies the student to enter the 202 level satisfies one experience in S1 and the R2 experience. 

  • S2 – A math placement score that qualifies the student to enter Math 111, 112, 113 or 114 fulfills the S2 experience. 

  • S3 – Completion of two credits from any approved music ensemble fulfills the S3 experience. 

  • I1 – Any semester long study abroad program can fulfill one I1 experience.