(Code 840-002)

The Marketing Analytics emphasis is designed to help prepare marketing students for success in analytical marketing decision-making. It places emphasis on analyzing marketing databases using the latest software technology. This emphasis is designed to meet the growing demands for analytical decision-making in merchandising, purchasing, retailing, internet marketing, fact-based selling, and integrated marketing communications.

University Requirements

Course List

Code	Title	Credits
GRADUATION REQUIREMENTS FOR BACCALAUREATE DEGREE
Credit Requirements
Minimum total for graduation 1		120
Upper division credits (courses numbered 300 and higher)		39
Liberal Education Core		36
Academic Concentrations
Grade Point Requirements 2
Total		2.00 average
Resident		2.00 average
Major		2.00 average
Minor		2.00 average
Certificate		2.00 average
University Residency Requirements
Minimum total		30
Senior year		23
Major, Standard, upper division in residence		12
Major, Comprehensive, upper division in residence		21
Certificate		25 percent of credits
Procedures Required for Graduation
Obtain admission to the degree program and/or the College offering it.
Apply for graduation on CampS.

¹

Certain programs exceed this minimum.

²

See special requirements in each College.

Applicability of Credits Toward Graduation

Junior College or Two-Year College Credits. A maximum of 72 semester credits earned in a junior college or two-year college will be accepted as degree credits at UW-Eau Claire.

Extension Credits. Credits earned in credit outreach courses offered by UW-Eau Claire are treated as resident credits. Credits earned in extension courses offered by other units of the University of Wisconsin System are treated as transfer credits. All other (non-UW) extension and correspondence credits are normally limited to one-fourth of the total required for graduation from any curriculum.

WTCS Credits. A maximum of 72 semester credits earned in college parallel programs at Madison Area Technical College, Milwaukee Area Technical College, Nicolet Area Technical College, or Chippewa Valley Technical College may be accepted as degree credits at UW-Eau Claire. A set number of general education courses will be accepted from other technical schools. Occupational and technical courses may also be considered for transfer if the quality and content of the course work from the technical college is judged to be comparable to course work at UW-Eau Claire. Refer to the Transfer Credit Wizard or contact the UW-Eau Claire Admissions Office for information about the current transfer policy.

USAFI Credit. UW-Eau Claire will accept up to 32 semester credits for work done through the United States Armed Forces Institute, under the provision for non-UW correspondence credit (see Extension Credits above).

Activity Credit (band, chorus, drama, KINS 100-184 courses) Students may count toward graduation no more than one credit of KINS 110-184 courses. Students may count toward graduation no more than four credits earned in any single activity course and no more than 12 credits resulting from any combination of activity courses (excluding KINS 110-184 courses). 

Other Restricted Credits. For other University restrictions, see the following: Cooperative Education; Credit by Examination; Satisfactory/Unsatisfactory Registration; Transfer of Credits. College or departmental restrictions may also be placed on Independent Study (399-499 courses), Directed Study (395-495), and other types of credits.

Course List

Code	Title	Credits
APPLICABILITY OF CREDITS TOWARD GRADUATION		Credit Restrictions
Satisfactory/Unsatisfactory
Total degree credit		maximum 12
Major, Standard		maximum 1 course
Major, Comprehensive		maximum 2 courses
Minor		maximum 1 course
Credit by Examination
Total degree credit		maximum ¼ of total
Major or minor		maximum ½ of total
Two-Year College Credits
Total degree credit		maximum 72 credits
Activity credit (band, chorus, drama, KINS 100-184)
Total KINS 100-184		maximum 1 credit
Total Band, chorus, drama		maximum 12 credits
Single course band, chorus, drama		maximum 4 credits
Extension credits
UW-System		no maximum
Other extension/correspondence		maximum ¼ of total
USAFI
USAFI		maximum 32 credits

Liberal Education Core

The University of Wisconsin-Eau Claire measures learning outcomes to ensure that its graduates have achieved a liberal education and prepared themselves to contribute to a complex society. Upon graduation, each undergraduate will have met the five learning goals of our liberal education core and the 12 learning outcomes they comprise. 

Course List

Code	Title	Credits
LIBERAL EDUCATION CORE REQUIREMENTS		a minimum of 36 credits
Knowledge Goal
Knowledge Outcome 1 (K1): Natural Sciences		Two (2) learning experiences
One experience in laboratory science must be selected from either K1 or K2.
Knowledge Outcome 2 (K2): Social Sciences		Two (2) learning experiences
One experience in laboratory science must be selected from either K1 or K2.
Knowledge Outcome 3 (K3): Humanities		Two (2) learning experiences
Knowledge Outcome 4 (K4): Fine Arts		One (1) learning experience
Skills Goal
Skills Outcome 1 (S1): Written and Oral Communication		Two (2) learning experiences
One S1 must meet the University Writing Requirement
Skills Outcome 2 (S2): Mathematics		One (1) learning experience
One S2 to meet the University Mathematics Requirement
Skills Outcome 3 (S3): Creativity		One (1) learning experience
Responsibility Goal
Responsibility Outcome 1 (R1): Equity, Diversity, and Inclusivity		Two (2) learning experiences
One R1 must satisfy Design for Diversity
Responsibility Outcome 2 (R2): Global Perspectives		One (1) learning experience
Responsibility Outcome 3 (R3): Civic and Environmental Issues		One (1) learning experience
Integration Goal
Integration Outcome 1 (I1): Integration		Two (2) learning experiences
Service-Learning Goal
Service-Learning		30 hours

College Degree Requirements

Bachelor of Business Administration Degree Requirements

Credits for Graduation

All candidates for the BBA degree need a minimum of 120 credits to graduate, to include a minimum of 48 semester credits in courses other than those offered by the College of Business. The Health Care Administration major is exempt from the 48-credit requirement.

Student Professional Development Program

All students pursuing a major in the College of Business must complete the Student Professional Development Workshops. All students pursuing a minor in the Department of Management and Leadership Programs must complete the Student Professional Development Workshops. The program is designed to equip students with the skills needed to present themselves professionally during their job search and upon entering their chosen careers. Students are strongly encouraged to complete the workshops prior to the end of their third semester on campus. The workshops are prerequisites for a number of 300-level courses in the College of Business Core and need to be completed prior to registration for those courses.

The program consists of four workshops: The Business Professional, Professional Image, Professional Etiquette, Professional Networking Event. For more information, visit the College of Business website.

Grade Point Requirements

Candidates for the BBA degree must earn a minimum GPA of 2.00 in their major and in courses taken in residence. (See the special requirements for the Comprehensive Major in Health Care Administration.) If a minor is required, or is to be listed as an official minor, the candidate must earn a minimum GPA of 2.00 in the minor.

• Unless otherwise indicated, no College of Business course may be taken on a Satisfactory/Unsatisfactory basis as part of a major, minor, or certificate described by one of the departments in the College of Business. This excludes courses that are only offered on an S/U basis. Specific programs (major, minor, certificate) may have additional requirements. Please check program requirements.  
• Business courses may be taken on a Satisfactory/Unsatisfactory basis only concurrent with or following completion of the student’s major or business minor.

Major Requirements

(Code 840-002)

Proficiency Requirements

Proficiency requirements include basic prerequisite courses and/or entry-level competencies for the major.  These are not counted as credits in the major.

Course List

Code	Title	Credits
ECON 103	Principles of Microeconomics	3
ECON 104	Principles of Macroeconomics	3
MATH 109	Algebra for Calculus 1	4
MATH 246	Elementary Statistics	4

¹

 MATH 109 or UWX MA116 or beyond, or competency to enter MATH 111

The BUSCORE

The BUSCORE is the common body of courses taken by all BBA students with the exception of the Health Care Administration major. It consists of the following courses:

Course List

Code	Title	Credits
BUSCORE Courses
ACCT 201	Introduction to Accounting	3
BCOM 206	Business Writing 1	2
BCOM 207	Business Presentations 1	2
BLAW 305	Legal and Regulatory Environment	3
BSAD 180	Foundations for Success in Business	3
BSAD 300	Equity, Diversity, and Inclusion in the Workplace	1
FIN 320	Principles of Finance	3
IS 240	Information Systems in Business	3
MKTG 330	Principles of Marketing	3
MGMT 340	Organizational Behavior	3
MGMT 449	Strategic Management in a Global Business Environment 2	3
OSCM 341	Operations Management	3
Total Credits		32

¹

Students must earn a grade of C or above in BCOM 206 and BCOM 207.

²

MGMT 449 is a capstone course that requires prior completion of all other BUSCORE courses.  This prerequisite is strictly enforced.

Requirements for the Marketing Analytics Emphasis

Sixty semester credits, including the 32-credit BUSCORE and 28 additional credits as follows:

Course List

Code	Title	Credits
Required Courses		21
ACCT 214	Managerial Accounting	3
MKTG 332	Integrated Marketing Communications	3
IS 307	Introduction to Business Analytics	3
MKTG 334	Marketing Research	3
MKTG 338	Marketing & Sales Analytics	3
MKTG 434	Advanced Marketing Analytics	3
MKTG 438	Strategic Marketing	3
Electives - Select from the following:		7
MKTG 331	Consumer Behavior
MKTG 333	Digital Marketing Fundamentals
MKTG 335	International Marketing
MKTG 337	Professional Selling
MKTG 339	Social Media Marketing
MKTG 398	Internship Program I
MKTG 399	Independent Study Projects
MKTG 425	Services Marketing
MKTG 432	Retail Management
MKTG 433	Sales Management
MKTG 437	Business-to-Business Marketing
MKTG 490	Advanced Sales Topics
MKTG 491	Selected Topics
OSCM 343	Supply Chain Management
IS 308	Business Analytics Programming

Program Learning Outcomes

Students in this program are assessed on their ability to meet the following COB learning goals:

• Written and Oral Communication: Students will be effective communicators.
• Problem Solving: Students will be effective problem solvers.
• BBA Common Body of Knowledge: Students will demonstrate discipline-specific knowledge (represented by the BUSCORE).

Additionally, students completing this program will be expected to meet the following learning outcomes:

• Identify and apply appropriate marketing strategies to a current relevant situation in the marketing environment.
• Identify what is marketing segmentation and the common bases used to segment consumer markets. 
• Identify the marketing mix and its associated components.
• Utilize the application of various software technologies to solve marketing problems and administer ongoing marketing programs.

Marketing, Marketing Analytics Emphasis, B.B.A. (Comprehensive Major)

The following is a sample degree plan, based on the current catalog. It is based on the 120-credit graduation requirement and assumes no transferred credits, no requirements waived by placement tests, no courses taken in the summer or winter, no repeated courses, and no remedial courses that may be required. This sample degree plan is intended for first-year students entering UW-Eau Claire in the fall semester. Your own degree plan may differ depending on the course of study selected (second major, minor, etc.). UW-Eau Claire cannot guarantee all courses will be offered as shown, but will provide a range of courses that may enable prepared students to fulfill their requirements in a timely period. This sample degree plan is just a guide. Please consult your advisor, your degree audit, and the catalog to create your own degree plan. Note: In order to earn the required minimum of 120 credits for the degree in four years, you should plan to take 15 credits each semester or 30 credits each year.

To earn a degree, students must fulfill all University Graduation Requirements, including the Liberal Education (LE) Core.  LE Core course work in the following sample degree plan uses abbreviations such as LE-K1, LE-S2, LE-R3, and LE-I1 to represent the learning outcomes students will meet via completion of their liberal education course work.  Please click here for a description of the Liberal Education Core outcomes and requirements.  Note that the LE Core may be completed through both course and non-course experiences.

Course List

Code	Title	Credits
FIRST YEAR
FIRST SEMESTER
MATH 109	Algebra for Calculus (LE-S2)	4
SOMETIME IN THE FIRST YEAR
BSAD 180	Foundations for Success in Business	3
ECON 103	Principles of Microeconomics (LE-K2)	3
ECON 104	Principles of Macroeconomics (LE-K2)	3
WRIT 114	Intensive Blugold Seminar in Critical Reading and Writing (LE-S1)	5
or WRIT 116	Blugold Seminar in Critical Reading and Writing
or WRIT 118	Accelerated Blugold Seminar in Critical Reading and Writing
or WRIT 120	Blugold Seminar in Critical Reading and Writing for Transfer Students
SOMETIME IN THE FIRST OR SECOND YEAR
LE Option: Knowledge 1 (K1) Natural Sciences		3
LE Option: Knowledge 1 (K1L) Natural Sciences with Lab		4
LE Option: Knowledge 3 (K3) Humanities		3
LE Option: Knowledge 3 (K3) Humanities		3
LE Option: Knowledge 4 (K4) Fine Arts		3
LE Option: Responsibility 1 (R1) Equity, Diversity, and Inclusivity		3
LE Option: Responsibility 1 (R1, DDIV) Equity, Diversity, and Inclusivity with Design for Diversity		3
LE Option: Responsibility 2 (R2) Global Perspectives		3
LE Option: Responsibility 3 (R3) Civic and Environmental Issues		3
SPDP: Student Professional Development Program (SPDP) workshop completion recommended by the end of the 1st year, 2nd semester—but no later than the end of the 3rd semester or 45 credits earned. 1
Service-Learning (LE-SL)
Study Abroad: Students optionally participating in study abroad may opt-in to complete one of the two Integrative Learning 1 (LE-I1) experiences. Many courses taken at approved study-abroad institutions will satisfy LE or elective requirements. Consult the Transfer Credit Wizard and consult with your academic advisor to plan which LE or elective courses to take while abroad. See the third-year note below regarding upper-division business courses.
NSE: Students optionally participating in National Student Exchange (NSE) should work with their academic advisor to select courses at their NSE site that will cover UWEC degree requirements.
SOMETIME IN THE SECOND YEAR
ACCT 201	Introduction to Accounting	3
BCOM 206	Business Writing (LE-S1)	2
BCOM 207	Business Presentations (LE-S1)	2
IS 240	Information Systems in Business	3
MATH 246	Elementary Statistics (LE-S2)	4
THIRD YEAR
FIRST SEMESTER
MKTG 330	Principles of Marketing	3
MKTG 338	Marketing & Sales Analytics	3
SECOND SEMESTER
MKTG 334	Marketing Research 2	3
MKTG 434	Advanced Marketing Analytics	3
SOMETIME IN THE THIRD YEAR
ACCT 214	Managerial Accounting	3
BLAW 305	Legal and Regulatory Environment	3
BSAD 300	Equity, Diversity, and Inclusion in the Workplace	1
FIN 320	Principles of Finance	3
IS 307	Introduction to Business Analytics	3
MGMT 340	Organizational Behavior	3
OSCM 341	Operations Management	3
SOMETIME IN THE THIRD OR FOURTH YEAR
Study Abroad for Marketing Analytics Majors: consider especially Limerick, Ireland; Glasgow, Scotland; Lorenzo d’Medici, Italy; Melbourne, Australia; Massey University in New Zealand; Bilbao, Spain; and Stellenbosch, South Africa. Courses that transfer to UWEC as 907U courses with a program prefix (e.g., IS, MKTG, MGMT) might contribute as major electives. Work closely with your academic advisor to plan for your study abroad experience. 3
SOMETIME IN THE FOURTH YEAR
MKTG 332	Integrated Marketing Communications 2	3
MGMT 449	Strategic Management in a Global Business Environment	3
MKTG 438	Strategic Marketing	3
MKTG Electives: See catalog and degree audit for list of approved courses.		7-9
LE Option: Integration (I1) 4		3
LE Option: Skills 3 (S3) Creativity		3
Elective Credits: Additional credits needed to reach 120 credits
Minimum total for the baccalaureate degree = 120 credits

¹

Please see this webpage for more information regarding the SPDP program.

²

Optional service-learning component

³

Please see this webpage for more information regarding Your Major + Study Abroad.

⁴

Students opting to complete the LE-I1 through study abroad can replace this course with an approved elective course.

RECOMMENDATIONS FOR HIGH IMPACT PRACTICES (HIPs)

The University of Wisconsin-Eau Claire encourages all students to participate in High Impact Practices.  The following information identifies any specific recommendations that faculty in this major have concerning which HIPs might be most beneficial to students, and any recommendations about when those HIPs best fit into the degree plan. Students should also consult their faculty advisor for information on HIPs. There are many additional high impact opportunities available. Talk to your academic advisor for more information about incorporating HIPs like Study Abroad, Intercultural Immersion, Internships, and/or Student/Faculty Collaborative Research into your time at UW-Eau Claire.

Liberal Education (LE) Core Guidance